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Rosebud Motel
Problem: People think of motels as a last resort. They think of them as sketchy and roach-infested places. We need to flip that notion on its head and show them the value of staying at the Rosebud.
Target Audience:
Millennials with kids/families
Age: 25-40
Income: $75,000-$150,000
Want a unique, meaningful experience for a reasonable price
Big Idea: Rosebud Motels is your window into the charm of small-town life.
Tagline: Live like a local
Print Ads
Howdy, y'all! 🤠 Kick your boots up in Tyler, Texas. A town where the beer is cold, the roses are red and the air smells like leather. #rosebudmotel #livelikealocal
Welcome to the mountains of Cloudcroft, New Mexico 🏔 A place to ski, skate, and explore the outdoors. After a day in the snow, kick your feet up in front of your very own fireplace, just like the locals! #rosebudmotel #livelikealocal
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