Problem: People are overwhelmed with the snack choices today and our audience doesn't feel understood within the market. Lost in a sea of snacks. We wanted to remind our audience of the memories and feelings associated with our brand.

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Target Audience:

Hispanic/Latino families 

Age: 25 - 50

Income: $25,000 - $100,000+

Want a snack everyone will love

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Big Idea:

There are some words in the Spanish language that are simply untranslatable or don’t capture the full meaning in English. 
Those small moments where you might not be understood are frustrating, but luckily with Lays.

 

 Tagline:  No se necesita traducción 
 

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