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Ikea
Problem: Furniture can feel boring and conventional. It's hard to find pieces that feel like they were made for your home.
Big Idea:
Ikea furniture is unique to you. The furniture is simple enough to build on top of with accents and add your personal pieces too. Their pieces can be easily dressed up and the vision comes together with ease..
Tagline: Made by you.
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Packaging Redesign
When you receive a package in the mail, it feels like Christmas. By the time you open the box, the only thing on your mind is what’s inside.
The idea is to make Ikea’s packaging interactive and reusable.
What was once a plain box can be turned into a dollhouse. Scan the QR code and follow the instructions to build the dollhouse using the same box you just received.
Ambient/OOH
An actual Ikea couch is a great way to engage the consumer as well as bring a little familiarity and comfort into their day.
Ikea encourages naps in-store and out. Whether airport or at home, Ikea has your back.
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